Apple Wants Its Stores To Become 'town Squares.' But Skeptics Call It A 'branding Fantasy.'

Apple wants its stores to become 'town squares.' But skeptics call it a 'branding fantasy.'

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  • Apple wants its stores to become 'town squares.' But skeptics call it a 'branding fantasy.'
    “It’s funny, we actually don’t call them stores anymore. We call them town squares because they’re gathering places ... turn a retail store into a truly public space. “It’s branding fantasy - they could’ve called them Magic Kingdoms, but ...
    09/12/2017 - 2:56 pm | View Link
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