Apple Wants Its Stores To Become 'town Squares.' But Skeptics Call It A 'branding Fantasy.'

Apple wants its stores to become 'town squares.' But skeptics call it a 'branding fantasy.'

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  • Apple wants its stores to become ‘town squares.’ But skeptics call it a ‘branding fantasy.’
    Goodbye, Apple store. From now on, the company says, its stores are “town squares.” Moments before unveiling the iPhone X, Apple executives introduced its new concept: Company stores that would double as public spaces, complete with outdoor plazas ...
    09/13/2017 - 8:33 am | View Link
  • Apple wants its stores to become 'town squares.' But skeptics call it a 'branding fantasy.'
    “It’s funny, we actually don’t call them stores anymore. We call them town squares because they’re gathering places ... turn a retail store into a truly public space. “It’s branding fantasy - they could’ve called them Magic Kingdoms, but ...
    09/12/2017 - 2:56 pm | View Link
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    09/12/2017 - 1:00 pm | View Link
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    Apple Inc on Monday unveiled a robotic system called Liam to take apart junked iPhones and recover valuable materials that can be recycled, such as silver and tungsten. The move is an attempt to address criticism that Apple's products, while sleek and ...
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