Apple's Secrets Reveal Consumer Focus

Steve Jobs

A new book examines Apple from the inside out, revealing details about the company?s level of detail that continue to give it an edge in the market. ?Inside Apple: How America?s Most Admired-and Secretive-Company Really Works,? by Adam Lashinsky, senior editor-at-large at Forbes, shares highly guarded secrets about the company?s development and design processes, as ...

Senh: My question is how does the writer who is an editor at Forbes know about Apple's secrets? It didn't say anywhere if he had worked for Apple in the past. UPDATE: Great, Forbes did one of their disappearing tricks again. The article is gone from their servers.

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