Are Brands Zooming To Doomsday?

Simon Graj, Forbes
Wed, 01/04/2012 - 11:22am

Recently we gave an interview to a trade publication named Home Textiles Today. The most penetrating concept the author Jennifer Marks walked away with was: ?Today?s consumer is his or her own brand.? Let?s unpack that idea. In the brand origination and remediation trade, we talk a lot about discovering brand DNA.

Topics: home textiles today jennifer marks dna find na na brand trade

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Are Brands Zooming To Doomsday?

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