Many companies, Apple, Samsung, and Qualcomm included, like to rely on their own custom ARM CPU architectures for their chips, but the CPUs and GPUs that ARM itself designs for other companies to use are still important. They let commodity chipmakers like MediaTek and Rockchip offer chips with good performance for less money, and they serve as a sort of pace car for the rest of the mobile industry. Enter the new Cortex A73 CPU architecture and the Mali G71 GPU.