So you like TNW? Then join our upcoming online event, TNW2020, you don’t want to miss it. ASMR is the third most popular search term on youtube worldwide. But in case you haven’t heard of it, it stands for autonomous sensory meridian response. ASMR is a complex emotional state that only some people experience when they hear, see, and feel certain “triggers,” such as whispering, delicate hand movements, and light touch.