With the official rollout of its new and improved Atlas ad platform, Facebook hopes to become more than an also-ran in the global online ad market. What’s clear, however, is that Facebook has big challenges ahead. Let’s start with market share: Google has more than 31 percent of the global market for digital advertising, and Facebook is a distant second at 7.8 percent, according to recent figures from research firm eMarketer.
With Atlas, Facebook Makes An Attempt To Dig Itself Out Of No. 2 Ad Spot
Richard Byrne Reilly, VentureBeat
Mon, 09/29/2014 - 5:05pm
Topics: certainly i believe andrew frank google's doubleclick atlas frank twitter coca-cola pepsi yet facebook s jesse hurwitz adbrain london from between android play admob doubleclick bid manager adwords adx february harvard atlas facebook google venturebeat frank google atlas mark zuckerberg facebook dig mobile year billion network platform campaigns market global share challenge percent information social announced number big highly data emarketer growing work users today business presence net media base desktop amounted job revenue world
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