By Jack MoneyBusiness writerjmoney@oklahoman.comInnovative efforts that sparked the oil and gas industry’s shale revolution share some commonalities that also show up in the nation’s technological and medical sectors, a best-selling author who wrote the book about fracking pioneers says. Greg Zuckerman, author of “The Frackers,” shared those insights and others during an hour-long talk Friday morning to about 200 people attending the National Association of Royalty Owners of Oklahoma’s annual convention in Oklahoma City. Zuckerman also discussed the book’s cast of characters, their backgrounds, the ideas they successfully developed and how their successes and failures shaped their fortunes going forward. They include oil and gas industry leaders many Oklahomans commonly know, like Aubrey McClendon and Tom Ward, two landmen who initially were competitors but decided to join forces to grow Chesapeake Energy into a natural gas-producing giant. Another is Harold Hamm, who built his business from scratch in northwest Oklahoma into what today is one of the most successful shale oil producers in the nation. Others are George Mitchell, a hydraulic fracturing pioneer from Texas who sold his company to Devon Energy after a team at his company, Mitchell Energy, “accidentally” discovered that increasing the amount of water used to complete wells boosts their production. “It was really trial and error.Read more on NewsOK.com