It's been a rough last few years for Mattel's flagship doll brand.Barbie, the iconic plastic doll with the proportions of a desiccated hot dog, is having a rough time staying culturally relevant. Mattel's latest sales figures paint a grim picture for the 55-year-old polymath, whose career has included stints as an aerobics instructor, dentist, POTUS, and mermaid.

Topics:  mattel   potus   linkedin   read full story   barbie   sales   doll   rough   
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