BBB study shows free trial offers mislead customers 1011nowBBB: Deceptive 'free trial' ads and fake celebrity endorsements are a $1.3B problem GMABBB warns of increased pet scams during the holiday season WJW FOX 8 News ClevelandBBB: Free trial schemes net 40K complaints; $1B lost WOODTV.comBuyer beware: Is that free trial really free?