inMarket, one of the world’s largest beacon platforms, says its analysis shows its platform influenced $14.5 billion in consumer spending during the Black Friday weekend. The platform noticed 370 percent more beacon detections than the same time last year, showing the rise in beacon engagement from both consumers and retailers in 2016. See Also: Estimote Mirror combines smart beacons with TV displays Beacons send notifications to potential customers in the nearby area, which alerts them to deals, freebies, and other enhancements.