It’s also trying to beat competitors by being available in a wider range of markets. In 2014, makeup artist Maile Pacheco launched an Uber-like app for beauty services called beGlammed. The idea was for women to schedule a hair or makeup appointment on their smartphone, and a professional would show up at their door with a hairdryer and eyeliner in tow, as if by magic.

Topics:  maile    read full story   pacheco   beglammed   on-demand   beauty   services   makeup   

 

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