The retailer has been aggressively trying to remake the way it sells products, carving out space for individual brands in efforts to again become a go-to destination for consumer electronics. Sony's 350 new locations within Best Buy, which it is calling the Sony Experience at Best Buy, also will highlight home entertainment products, as well as audio equipment and PlayStations. By focusing on the fastest-growing and highest-visibility segment of the TV market, Best Buy and its core vendor partners, Sony and Samsung, are looking to re-establish the TV section, and the home theater area in general, as a go-to place in the store to draw consumers in.