Figuring out how to turn social-media sensations into television ratings has been something of a white whale for TV executives: an obsession that rarely ends well. Frankie J. Grande, brother of singing star Ariana, has become a social media force...
BY MICHAEL HEWITT, Orange County Register: Entertainment
Mon, 08/24/2015 - 12:05pm
Figuring out how to turn social-media sensations into television ratings has been something of a white whale for TV executives: an obsession that rarely ends well. Frankie J. Grande, brother of singing star Ariana, has become a social media force...