Stores like Macy's opened on Black Friday, but some stayed closed and urged people to shop online. Alexi Rosenfeld/Getty Images Black Friday in-store shopping dropped 52% compared with last year, according to Sensormatic Solutions. Store visits on Thanksgiving Day in the US fell about 95%, while weeklong visits fell 45%, the company said. The CDC has warned shoppers that in-person holiday shopping is a "higher risk" activity amid the global pandemic.