Book Printed With Disappearing Ink Eventually Goes Blank

We hope you read fast, because this book completely goes blank two months after you open it and expose it to sunlight and air. An ad agency called Draftcb recently won a gold medal award at the Cannes PR Lions for its innovative and intriguing publishing idea. The concept, created for Argentine publishing house Eterna Cadencia, is called El Libro Que No Puede Esperar — translated, it means The Book That Can't Wait.

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    You have to ask, though, in a world where ebooks are starting to dominate, why would a publishing house want to print books in disappearing ink? According to Eterna Cadencia, the concept was created to promote its up-and-coming writers. The publishing ...
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