Similar Stories to A Brand New Game on Bing News

EARLIER this year BMW advertised on WeChat, a popular messaging app in China with around 550m monthly users. But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars. Others were shown ads for more affordable stuff, such as smartphones. The campaign bruised a few egos.

Topics:  wechat   china   facebook   twitter   linkedin   bmw   brand   advertising   shown   marketing   ads   today   
BING NEWS:
  • BYD’s Southeast Asian partner explains what helped the Chinese EV brand break out overseas: Putting the steering wheel on the right side
    Sime Darby, No. 25 on the Fortune Southeast Asia 500, is working with BYD to sell EVs in Singapore and Malaysia.
    09/20/2024 - 1:00 pm | View Link
  • ‘America's Funniest Home Videos' Proved the Power of Pranks When It Launched as a ‘Brand-New Experiment' 35 Years Ago
    Vin Di Bona was at a car show when he struck up a conversation with a fellow gearhead. When Di Bona mentioned that he was the producer behind "America's Funniest Home Videos," the 40-something man ...
    09/20/2024 - 12:29 pm | View Link
  • This Rising Affordable Knife Brand Just Sprang Its Biggest-Bladed Folder Yet
    With a blade length of 4.14 inches, the Hid is Civivi’s biggest folder yet. The steel is 14C28N (hardness: 58-60HRC), shaped into an eye-catching, full-bodied reverse tanto with cleaver vibes.
    09/20/2024 - 10:22 am | View Link
  • Faraday Future Launches New Mainstream Brand To Offer Affordable EVs – If It Gets Funding
    Faraday Future’s failures are well-known, but that hasn’t stopped the company from announcing plans for a new mainstream brand. Called Faraday X (FX), it aims to become the “Toyota of the AIEV ...
    09/20/2024 - 10:10 am | View Link
  • An SF pot brand hustled its way into the biggest sponsorship in college sports
    With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just unleashed a flood of cannabis cash into the NCAA.
    09/20/2024 - 7:00 am | View Link
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BING SEARCH:
  • Brand Definition & Meaning
    : a class of goods identified by name as the product of a single firm or manufacturer : make. b. : a characteristic or distinctive kind. a lively brand of theater.
    09/14/2024 - 9:14 am | View Link
  • What is Branding? Understanding Its Importance in 2024
    What is a brand? A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business. Brands are an effective way for companies to communicate their vision.
    09/14/2024 - 5:03 am | View Link
  • The Complete Guide to Branding in 2024: What Is It & Why Is It ...
    Learn all about branding, why it's important and how to build a strong brand that's resonates with your target buyers. Templates, examples and tools included.
    09/13/2024 - 11:48 pm | View Link
  • Brand (marketing) | Description, Examples, History, Risks, & Rewards ...
    brand (marketing), a set of words, images, and associations that represent and distinguish a product or service in the marketplace. Strong brands elicit an emotional response from consumers and add value to the products and services they represent.
    09/13/2024 - 11:12 pm | View Link
  • Brand Identity: What It Is and How To Build One
    Brand identity is composed of the externally visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
    09/13/2024 - 6:33 pm | View Link
  • More
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