Attempting to rebrand IHOP as a burger restaurant is about as likely to succeed as rebranding Pizza Hut as a steakhouse. The brand is simply too closely identified with something else
American Thinker Blog, American Thinker
Mon, 06/11/2018 - 10:00pm
Attempting to rebrand IHOP as a burger restaurant is about as likely to succeed as rebranding Pizza Hut as a steakhouse. The brand is simply too closely identified with something else