Brands Are Falling Back In Love With Ad Agencies

Good morning and welcome to Insider Advertising for March 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Agencies see a bright spot.Ebony magazine returns.Mars eyes DTC.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson. Recording artist Curtis Harding at the J Crew 'Holiday by You' event. Moses Robinson / Getty Images The pandemic is putting huge pressure on brands, and it's causing them to fall back in love with traditional ad agenciesBrands including J Crew and Splenda are shifting back to ad agencies in bright spot for the ad industry, reports Lindsay Rittenhouse.The pandemic put pressure on brands to cut costs and gain intel on competitors, and in-housing is costly.But the in-housing trend isn't going away entirely.Read the story. The new Ebony cover released March 1 featuring artwork by Jon Moody Courtesy of Ebony The return of Ebony magazine: After a $14 million buyout, its new millennial owner talks a historic relaunchUnder new ownership, Ebony magazine has officially relaunched.Dominic-Madori Davis spoke with its new owner is 34-year-old Eden Bridgeman, daughter of businessman Junior Bridgeman.Ebony was founded in 1945 by publisher John Johnson and during the 1960s, the publication earned acclaim for its coverage of the civil rights movement.

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