Enterprises are racing to connect legacy data to increasingly critical mobile applications. The companies that get there first will gain significant competitive advantages, but the traditional means of tying together existing data and mobile apps are difficult and expensive. A new class of startups delivering what is known as back-end as a service, or BaaS, plans to change all that. Some of the biggest technology companies in the world have been built around storing enterprise data.
Topics: oracle sap jboss ibm worklight kony solutions sybase unwired platform antenna software syclo amazon web services microsoft azure google places facebook sravish sridhar boston-based kinvey meaps this google urban windows phone blackberry other series a parse applicasa appcelerator netbiscuit zipline html5 scale said ty amell ceo moving chris marsh baas ibm a google airship meap sridhar android the kinvey feedhenry stackmob sencha yankee group mobile enterprise data cloud companies enterprises legacy applications approach time user apps provide aspects serve set feature developers application benefits points idea include mobility side features company devices increasingly ios tools lot start providers expensive built middleware back-end startups storage traditionally platforms significant ecosystem server-side caught traditional appmobi easier difficult analyst addressing complexity focused terms clients easy tying public fragmentation
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