Enlarge / Why would you ever go outside when you have Dirt Rally to play inside? As governments around the world urge their citizens to "Stay at home, save lives," the UK Department for Digital, Culture, Media and Sport is using in-game advertising to get that message in front of a younger audience of video game players. The messaging is already appearing through in-game banners in Codemasters' Dirt Rally 2.0, which will be offered as a free PlayStation Plus title this month.

BING NEWS:
  • Players are pushing back against free video games that rely on in-game purchases
    In 2012, a studio had a game with no publishers. So it tried something new. Now, many studios use the "live service model." Rather than costing money upfront, games are free with "in-game purchases." ...
    04/23/2024 - 10:11 am | View Link
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