Enlarge / Why would you ever go outside when you have Dirt Rally to play inside? As governments around the world urge their citizens to "Stay at home, save lives," the UK Department for Digital, Culture, Media and Sport is using in-game advertising to get that message in front of a younger audience of video game players. The messaging is already appearing through in-game banners in Codemasters' Dirt Rally 2.0, which will be offered as a free PlayStation Plus title this month.