MILWAUKEE — Anheuser-Busch is buying all the national ads on this week's edition of comedy mainstay "Saturday Night Live" to launch its new brew, Bud Light Golden Wheat. The brewer – part of Anheuser-Busch InBev – and NBC Universal announced the sponsorship deal Thursday. This Saturday's episode will mark the first time in the 35 seasons of "Saturday Night Live" that one advertiser has bought all of the national ads for the show. Both Anheuser-Busch and NBC declined to say what the sponsorship, which includes airing 11 commercials, will cost.
Bud Light Golden Wheat Commercials Buy Out All "saturday Night Live" Advertising
The Huffington Post News Editors, Huffington Post
Fri, 10/16/2009 - 8:52am
Topics: saturday night live saturday night live jimmy kimmel live late night with jimmy fallon snl backstage with bud light golden wheat snl snl heroes. milwaukee anheuser-busch inbev both anheuser-busch st louis-based anheuser-busch nbc's late night lime oct keith levy marianne gambelli president nbc universal network ad sales anheuser-busch nbc nbc universal the nbc commercials buy advertising show beer sponsorship consumers ndash promote part segment big launch week year time national ads ways released advertisers spending includes
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