The internet’s favorite love-to-hate/hate-to-love site is attempting to expose people to the opinions of others. Here’s why that’s a bad thing. BuzzFeed recently announced it’s rolling out an experimental new feature called “Outside Your Bubble.” A module sits at the bottom of its news articles, showing off comments from readers. The comments are curated from social media, and will — so BuzzFeed Editor-in-Chief Ben Smith says — bring reader attention to the varied reactions and viewpoints related to that story.