NBC is taking audiences back to the ’60s for its upcoming musical Hairspray Live!, and for its next one the network is going back even further — to the ‘50s. The network’s annual holiday musical event for 2017 will be a live telecast of the 1960 Broadway musical Bye Bye Birdie, starring Jennifer Lopez. NBC Entertainment chairman Bob Greenblatt made the announcement during a Paley Center panel interview with EW and PEOPLE editorial director Jess Cagle.