Chinese giant ByteDance is engaging with India’s Reliance Industries Limited, the parent firm of telecom giant Jio Platforms, for financially backing TikTok in a move to potentially save the popular video app’s fate in its biggest market by users, two people familiar with the matter told TechCrunch. The two companies began conversations late last month and have yet to reach a deal, the sources said, requesting anonymity as the talks are private.

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