LAS VEGAS (AP) — Caesars Entertainment Corp.'s new president and CEO said Tuesday the company is getting savvier at deciding which gamblers get freebies and which don't, helping to boost its profit margins for earnings before costs in the second quarter. Mark Frissora, hired in July to take the helm from Gary Loveman, who remains chairman of the board, said the extra cash generated is likely to be reinvested in improving the casino giant's hotel rooms in Las Vegas, with the tower at Harrah's on the Strip among the first to be fixed-up. Caesars reported second-quarter net income of $15 million, after reporting a loss in the same period a year earlier. The company's quarterly earnings no longer include its bankrupt subsidiary Caesars Entertainment Operating Corp., the company's largest division that owns and operates 28 casinos including Caesars Palace on the Las Vegas Strip.Read more on NewsOK.com