"Rather than try to elicit sympathy, charities in the future will need to create innovative funding streams that create a bridge to business," say the creators of a new initiative to sell boxes to help the homeless. Youth homelessness charity Depaul UK is challenging charity marketing convention in its latest campaign by setting up a new company to sell house-movers cardboard boxes carrying stories about some of the UK’s 80,000 young homeless people.
This Campaign Asks House Movers To Buy Boxes To Help The Homeless
Meg Carter, Fast Company
Thu, 04/18/2013 - 7:00am
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