HILO, Hawaii (AP) — The Big Island visitors bureau and Hawaii County have launched a campaign that aims to create a more conscientious tourism industry on the Big Island. The Island of Hawaii Visitors Bureau Executive Director Ross Birch and county Managing Director Will Okabe presented the new "Pono Pledge" at a Thursday event, the Hawaii Tribune-Herald reported . The campaign will remind tourists to treat the island and its people with respect. It includes a nine-line mantra affirming that, while people can appreciate the beauty of the island, they will not do so in a way that disrupts the environment and community or endangers people, Birch said.Read more on NewsOK.com