Canvas Fingerprinting: Why Ad Tech’s Latest Shiny Object Is Pure Trouble

Ray Kingman, CEO, Semcasting, VentureBeat
Fri, 08/22/2014 - 8:21am

GUEST POSTImage Credit: pterwort / ShutterstockOne-to-one has become the ad tech industry’s bright shiny object — an unrealizable ideal that’s always just out of reach. Chasing it has driven innovation, but it also has driven us to a place where consumers are increasingly uncomfortable and where the value of some of this innovation is dubious at best.

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