CenturyLink has taken on a new identity — Lumen Technologies — a name it says better highlights the company’s future direction and focus. “Our people are dedicated to furthering human progress through technology. Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and partners,” said Lumen CEO Jeff Storey, in a statement on the name change. Those around awhile may remember Mountain Bell, the local phone company, which became US West in an anti-trust spin-off from AT&T.