Since it started in San Francisco in the 80s, Burning Man has gone from a countercultural afterthought to a mainstream phenomenon. The annual pilgrimage of those seeking an alternative living experience — for a week — has exploded in popularity among the tech elite. Many flush with tech money now spend thousands of dollars to stay in air-conditioned storage units, and Sergey Brin and Elon Musk are rumored to have toured a property that Burning Man organizers are considering turning into a full-time Burning Man community.