This is a preview of The Chatbots in Insurance Playbook from Business Insider Intelligence. Purchase this report. Business Insider Intelligence offers even more fintech coverage with Fintech Pro. Subscribe today to receive industry-changing finance news and analysis to your inbox. Incumbent insurers are using chatbots to transform from passively engaging customers to putting customer engagement at the forefront of their business models. The insurance sector has been far behind other sectors of financial services when it comes to delivering on customer engagement — but today, insurers are tapping advances in chatbot technology to deliver frequent and individualized customer interactions.