[...] after company officials decided to economize by shifting bread-making to a centralized, company-owned bakery and away from individual stores, some customers complained the bread wasn't crunchy enough. Chile, though, is a success — and one that company officials hope to replicate elsewhere. Since entering Chile in 2009 with its acquisition of the country's largest supermarket chain Distribucion y Servicio, S.A., Wal-Mart has worked hard to win over Chilean consumers. Wal-Mart Chile's consumer research group, which tracks shoppers' perception of prices and shopping habits, is one of the company's most sophisticated. Like many shoppers in emerging countries, Chileans like to find fresh fruits and vegetables daily at open markets. [...] soon after it took over D&S, Wal-Mart made red the signature color for price signs for its Lider supercenters because Chileans associate red with good deals. [...] it generally does well when it buys a successful chain like D&S.