Chipotle Hiking Prices For First Time In Three Years Because It’s Just So Popular

Mary Beth Quirk, The Consumerist
Thu, 04/17/2014 - 11:51am

(stirwise)Chipotle knows you like it, there’s no need to be coy. And because its popularity is growing, the company seems pretty confident customers will still come back for tacos and burritos once it raises prices for the first time int three years. And you all helped it feel that way, so good job…? The chain said today it’s hiking prices in the “mid-single digits” percentage, reports the Associated Press, so we’re going to guess they’re going up about 5%. Menu boards displaying the new prices should be up in all restaurants in the early part of the first quarter, which means right around now, reports the Associated Press. Chipotle’s co-CEO Steve Ells says customers don’t come to the restaurant because of its prices, anyway. “Most of the value comes from the experience,” Ells said, adding that the company had earned “permission” from customers to raise prices because of that experience.

Topics: menu chipotle s steve ells most we ve food chipotle hiking prices it draws more customers associated press chipotle ells time years popular reports experience company

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Chipotle Hiking Prices For First Time In Three Years Because It’s Just So Popular

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