This article is by Larry Lucas, partner at Vivaldi Partners Group. Last month, Coca-Cola launched a bold shift in branding, called the “One Brand” strategy in 11 markets, starting with the U.K. The strategy calls for a unification of marketing under the Coca-Cola master brand for all its product sub-brands, including [...]

Topics:  larry lucas   vivaldi partners   group    one brand    u.k the   coca-cola   shift   strategy   

 

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