Coke Sees A Plus In Advertising On Facebook

Coca-Cola's marketing chief, Joe Tripodi, said that advertising with Facebook probably helps drive sales. The comment marks a powerful endorsement at a time when some advertisers, such as GM, have expressed doubt about putting ad dollars into Facebook

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  • Mintel in the Media – This week’s highlights, 2nd April 2015 - Mintel
    ... discovering what the future of Diet Coke looks ... flag up other opportunities.” Advertising Age ... Cosmetics Design Asia Jumei sees slump ...
    04/2/2015 - 2:30 pm | View Link
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  • Mumbrella Asia Awards shortlist revealed
    In this Q&A with Mumbrella, Michelle Suradkar, the human resources director at Lowe Lintas & Partners, one of India’s most influential advertising agencies ... Our brand is now as well known as Coke | TSLA wins Tiger Beer | Starcom triumphs at ...
    04/19/2015 - 9:14 pm | View Link
  • Coke Is Still Sipping the Soda Strategy, Even as Sales Slide
    but Coke sees opportunity. According to the Journal, Coke is sticking with its plan of focusing on soda sales despite some analysts’ beliefs that the company should spend less on advertising carbonated beverages and more on diversifying through the ...
    04/11/2014 - 5:10 am | View Link
  • Katie Bayne Boosts Coca-Cola Brand in Multi-Platform World
    It’s tough not to notice a Coca-Cola ... The Advertising Summit in Hollywood. Rivals like Pepsi have embraced a different strategy, opting instead to promote their products at restaurants, especially fast-food chains, to boost sales. But Coke sees ...
    06/6/2013 - 5:09 am | View Link
  • Coca-Cola reaffirms social media marketing ‘crucial’ to sales
    At the Advertising Research Foundation’s Re ... She notes that the company experienced above average results from Facebook marketing initiatives, beating out returns Coke sees from other media. Coca-Cola has more than 61.7 million Facebook Likes, 3.3 ...
    03/20/2013 - 1:00 pm | View Link
  • Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
    Update: Coca-Cola's Wendy Clark ... Twitter, blogs and YouTube. Coke research was far more favorable for digital display advertising, which it found on average to be 90% as effective as TV at generating sales on a per-impression basis, Mr. Schmidt said.
    03/20/2013 - 5:29 am | View Link
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  • Coca-Cola
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta ...
    04/20/2015 - 12:13 pm | View Website
  • Advertising
    The Diet Coke story. Once upon a time, back in 1886, John Pemberton invented Coca Cola and sold it to customers of an Atlanta pharmacy. And the rest was history.
    04/20/2015 - 4:28 am | View Website
  • Coca-Cola Journey Homepage: The Coca-Cola Company
    Coca-Cola Journey is a digital magazine that focuses on important topics, social causes and news about The Coca-Cola Company.
    04/19/2015 - 9:19 pm | View Website
  • Collection of Cool Coca-Cola Ads
    From our Collection of Cool Pepsi Ads post, we learned that many people prefer Coca-Cola over Pepsi. What about Coca-Cola advertisements? This post ...
    04/19/2015 - 4:39 pm | View Website
  • Coca-Cola Global: Soft Drinks & Beverage Products
    A global leader in the beverage industry, the Coca-Cola company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages in ...
    04/19/2015 - 3:39 am | View Website
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