Coke Sees A Plus In Advertising On Facebook

Coca-Cola's marketing chief, Joe Tripodi, said that advertising with Facebook probably helps drive sales. The comment marks a powerful endorsement at a time when some advertisers, such as GM, have expressed doubt about putting ad dollars into Facebook

Sections:  news   business   
  • Facebook opens first sales office in Africa - Yahoo! Finance
    Facebook Lite expands to India, Philippines The Lite version of the ... -
    06/29/2015 - 1:27 pm | View Link
  • Facebook opens first Africa office - CNBC
    Coke's Facebook campaign was designed to remind ... Facebook also sees an opportunity to work with ... Ciiru started advertising on Facebook and ...
    06/29/2015 - 1:04 pm | View Link
  • RIT Cary Graphic Arts Collection Acquires Typography Archive of Ed ... - Printing Impressions
    ... says when he visits Manhattan and sees the famous ... or redesign logotypes for Playboy , Coke, Sports ... artist used in magazines and ...
    06/23/2015 - 11:15 am | View Link
  • What makes advertising work? - Biz Community
    Learning 4. Remembering Advertising psychology ... human eye 'photographs' everything it sees and ... see a TV commercial for Coke and suddenly ...
    06/22/2015 - 8:17 am | View Link
  • More
  • Sky targets elusive apartment market with single rooftop dish campaign
    A new consumer campaign starting this month sees Sky going after apartment-dwellers ... This will be done through localised and personalised out of home advertising and a radio and digital campaign, as well as direct mail to potential customers offering ...
    07/1/2015 - 1:40 pm | View Link
  • How brands really grow 4: Great advertising
    What the brain sees together, it puts together. Coke co-opts the associations just by being there. Robert Heath of the University of Bath has written eloquently about the power of advertising that doesn't set out to persuade, but that works through the ...
    06/18/2015 - 11:15 pm | View Link
  • Life flies high with 9% share of Coke's advertising spend
    Of course that doesn’t mean the giants aren’t advertising. The decline partly reflects the ramped up advertising the market saw in 2013 and the ongoing migration of activity to digital media. Since the August launch of Coke Life, the stevia-sweetened ...
    03/26/2015 - 1:00 pm | View Link
  • Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
    Update: Coca-Cola's Wendy Clark ... Twitter, blogs and YouTube. Coke research was far more favorable for digital display advertising, which it found on average to be 90% as effective as TV at generating sales on a per-impression basis, Mr. Schmidt said.
    03/20/2013 - 5:29 am | View Link
  • Coca-cola puts your name on a bottle, sees social success
    It means you can buy a coke that’s personalized if your name is common enough and the shop you are in ... Such an idea just goes to show the potential of social media for advertising without actually spending any money on advertising.
    09/24/2012 - 3:30 am | View Link
  • More
  • New Coke
    New Coke was the unofficial popular name for the reformulation of Coca-Cola introduced in the spring of 1985 by The Coca-Cola Company to replace the original formula ...
    07/2/2015 - 1:43 am | View Website
  • Should Coca-Cola Quit Its Content Marketing Journey ...
    Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths.
    07/2/2015 - 12:53 am | View Website
  • Marketing strategies of coca cola (1)
    project report on marketing strategies of coca cola submitted by – name : pinak paul manav rachna international university 1
    07/2/2015 - 12:17 am | View Website
  • Coca-Cola Journey Homepage: The Coca-Cola Company
    Coca-Cola Journey is a digital magazine that focuses on important topics, social causes and news about The Coca-Cola Company.
    07/1/2015 - 11:48 pm | View Website
  • Coca-Cola Bets the Farm on Content Marketing: Content 2020
    To reach Coca-Cola's strategic goal for the year 2020, Coca-Cola is relying on content marketing and brand stories. These videos lay out the strategy.
    07/1/2015 - 5:43 pm | View Website
  • More

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News