Coke Sees A Plus In Advertising On Facebook

Coca-Cola's marketing chief, Joe Tripodi, said that advertising with Facebook probably helps drive sales. The comment marks a powerful endorsement at a time when some advertisers, such as GM, have expressed doubt about putting ad dollars into Facebook

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  • Coke shrinks bottle
    The success of a trial run in Queensland of the 390ml size sees the beverage manufacturer axe the 450ml ... The shift towards smaller packaging comes as the brand is ramping up its advertising in order to celebrate 100 years of its iconic Coca-Cola contour ...
    09/22/2015 - 2:50 pm | View Link
  • Coke Zero takes its drinkable advertising campaign to ESPN
    Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’ Created by Ogilvy & Mather, the sampling ...
    08/31/2015 - 10:29 am | View Link
  • Your can of Coke is set to look very different soon
    The design sees them all marked with the Coca Cola branding in a major ... General Manager of Coca-Cola Great Britain & Ireland said "featuring all variants in our advertising will make clear to more consumers the full choice we offer them".
    03/9/2015 - 4:00 am | View Link
  • PepsiCo outstrips Coke in global nutritional stakes: ATNI report
    A responsible marketing policy also sees the company commit to not advertising to under 12s when children of that age make up 35%+ of the audience, while Coke wins extra brownie points for publishing its lobbying policy. But ATNI criticizes the latter’s ...
    03/17/2013 - 1:00 pm | View Link
  • Coke sees ‘phenomenal’ result from Twitter ads
    Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times. The US soft drinks company is only the second brand to sponsor a “trending topic ...
    06/24/2010 - 3:53 pm | View Link
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  • Coca-Cola Sees No Sales Impact From Online Buzz; Says ...
    Coca-Cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as TV.
    | View Website
  • KO Stock Quote
    Coca-Cola now sees FY16 adj. EPS down 4% to 7% vs. prior year's $2.00. 6:59 a.m. July 27, 2016 - Ciara Linnane
    | View Website
  • Coke and Pepsi are going to school
    By Anna White Multinational Monitor, Jan. 1999. Since last year, the two giant beverage companies have engaged in a frenzied rush to sign deals with public school ...
    | View Website
  • The History of the Coca‑Cola Logo | Our History | Coca-Cola GB
    Discover how Coca‑Cola's distinctive logo came to be recognised the world over. See the changes it has undergone over the last century and a quarter.
    | View Website
  • Rum 'n' Coke Gummies
    What happens when you soak gummy cola bottles in rum for a few hours? Rum 'n' Coke Gummies, a delicious twist on vodka gummy bears!
    | View Website
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