When the Summer Olympics in Rio de Janeiro kick off this Friday, Coca-Cola won’t rely solely on heart-tugging commercials or glossy print ads to play up its sponsorship and get people to chug a frosty bottle of Coke.
News | Business, Atlanta Journal-Constitution: Business
Thu, 07/28/2016 - 10:46am
When the Summer Olympics in Rio de Janeiro kick off this Friday, Coca-Cola won’t rely solely on heart-tugging commercials or glossy print ads to play up its sponsorship and get people to chug a frosty bottle of Coke.