Comcast Expects Nbc To Catch Up To Rivals In Upfront Ad Market

“Monetization gap” is the clunky term NBCU chief Steve Burke frequently uses when he laments the low ad rates his company commands after years of flailing in the TV ratings wars. But with NBC poised to end the prime time season No. 1 in its target 18-to-49 demo, he tells analysts today that he’s going into the upfront sales market “with our best position in a decade” and “it’s going to be worth a lot.” He knows better than to offer specific numbers, but notes that “we can’t find any network that’s swung as much in a year.” CFO Michael Angelakis also said that this will be “a very meaningful correction year.” This was one reason CEO Brian Roberts says NBCU “has real momentum and we believe this is sustainable throughout 2014.” On the $45B plan to buy Time Warner Cable, Angelakis confirmed his early hints that Comcast will add $2.5B to its stock repurchase plan — bringing its total to $5.5B for 2014 — when TWC shareholders approve the deal.

Topics:  nbcu   steve burke    cfo michael angelakis    this   ceo brian roberts   time warner cable   comcast s   charter   nbc    he   angelakis   comcast   twc   comcast    upfront   ad   market   plan   deal   year   offer   company   lot   

 

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