Comment on Mitch Joel: Can TV Be an Active Medium?

Mitch Joel: Can TV Be an Active Medium?

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water cooler was going to be based on the schedule set forth in TV Guide. We do things (like eat supper and get home from work) at a specific time to not miss our favorite shows and share in both the collective moment (that was shared with everyone else watching) and a moment of privacy (as we watch with our blinds closed from the comforts of our couches).

 

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