Comment on How Zynga, Facebook and Groupon's Go-To Auditor Rewrites Accounting Rules

How Zynga, Facebook and Groupon's Go-To Auditor Rewrites Accounting Rules

This story appears in the May 7 edition of Forbes magazine on page 150. Zynga, Facebook and all use an independent auditor that is simultaneously inventing the rules for social media accounting. Somewhere, Arthur Andersen is shuddering. BY FRANCINE MCKENNA ILLUSTRATIONS BY PETER AND MARIA HOEY FOR FORBES For 26 million digital farmers working their ...

 

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