Authors love to see their names and the titles of their books in the media. There's ego involved, yes, but that's secondary to the bottom line: the more exposure, the bigger and broader their book sales.
apierleoni@sacbee.com (Allen Pierleoni), Sacramento Bee: Books
Sun, 05/06/2012 - 9:47am
Authors love to see their names and the titles of their books in the media. There's ego involved, yes, but that's secondary to the bottom line: the more exposure, the bigger and broader their book sales.