Comment on Amex: Post Campaign Buzz Boost Among Small Business Workers

Amex: Post Campaign Buzz Boost Among Small Business Workers

Last week, the campaign for small businesses gained recognition at the Cannes Lions Festival. But more importantly for the brand, local retailers seem to have recognized Amex's outreach campaign as well. Perception of Amex increased sharply among people who work at small businesses after it launched the 2011 Small Saturday on November 26.

 

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