Comment on Maybe Social and Advertising Don't Play Nice Together

Maybe Social and Advertising Don't Play Nice Together

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Image via CrunchBase Facebook's disappointing second-quarter results have had done more than hammer the company's stock price; they have  dealt a major blow to the underlying economics of social media. Facebook's results illustrated a reality for social media: It's a soft sell medium in which advertising may not be that interesting or [...]

Senh: I've been preaching this since ... forever: "Click-thru rates for ads on social networks have always been really low, so they can’t charge nearly as much as Google per pageview. That hasn’t changed since social networks entered the internet landscape and won’t change in the future."

 

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