Comment on Obama campaign's investment in data crunching paid off

Obama campaign's investment in data crunching paid off

No other presidential campaign has relied so heavily on the science of analytics, using information to predict voting patterns. Election day may have changed the game.CHICAGO — Early on election day, in two tightly tucked-away rooms at Obama headquarters known as the Cave and the Alley, the campaign's data-crunching team awaited the nation's first results, from Dixville Notch, a New Hampshire hamlet that traditionally votes at midnight.

 

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