Comment on Samsung Life Insurance 'Channels The Brand' By Saving Lives

Samsung Life Insurance 'Channels The Brand' By Saving Lives

Recently, I wrote on Forbes.com about several brands who were great examples of "channeling the brand" in my post, "Don't Just Brand The Channel - Channel The Brand." In condensed form, I'm a big believer that a well-articulated, meaningful, potent brand idea will tell you where it wants to go and what it wants to do in the marketplace.

 

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