Cars are hardly simple. They are among the most complex mass-produced machines on the planet. But when they are done right, they can be perceived as simple to use -- and none more so than those from Toyota in the U.S., according to a report being released today. Toyota is the top automaker on a list of "simple" brands, according to the branding firm Siegel+Gale, released a survey based on 10,000 consumers in seven countries that ranks brands based by their perception of simplicity.
Comment on Survey: Toyota tops among 'simple' auto brands
Chris Woodward, Phoenix Arizona Republic: Business
Wed, 10/23/2013 - 1:36pm
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