Comment on Twitter goes after a Facebook cash cow: Ads pushing mobile app installs

Twitter goes after a Facebook cash cow: Ads pushing mobile app installs

Soon you’ll be one tap away from downloading an app on Twitter. The company today announced a new mobile promotion suite for apps, which seems very similar to Facebook’s own app promotion offering. The new suite will allow advertisers to promote their apps directly on Twitter users’ streams, as well as reach consumers outside of Twitter via MoPub’s mobile ad exchange.

 

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