Comment on Cadillac Doesn't Mind That Lots Of People Hate Its Electric Car Commercial

Cadillac Doesn't Mind That Lots Of People Hate Its Electric Car Commercial

Cadillac has been lampooned by Ford and criticized by others for "Poolside," the 2014 ad for its electric-hybrid ELR that praises rich Americans who work constantly and enjoy material benefits such as "the upside of only taking two weeks off in August." Uwe Ellinghaus, Cadillac's marketing chief, says he expected this kind of reaction.

 

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