NEW YORK (AP) — It's a rite nearly as old as television: the morning after a new show premieres, network executives wait impatiently for the Nielsen company's estimate of how many people watched, and rush to report the first sign of a hit. Inside baseball perhaps, but also a vivid illustration of how TV viewing is changing, particularly for the scripted dramas that dominate at FX. The debut episode of the Fox series "Sleepy Hollow" had 10.1 million people watch live and another 10.1 million on various time shift options. Reality shows, sports and news are most commonly watched when they air. Besides the overnight numbers, Nielsen measures how many people watch a show within three days of its first airing, and within a week. For a cable network like FX, the value in promoting how many people watch a program over time comes when negotiating with cable or satellite providers over how much money they will pay to carry a network.
Comment on FX says overnight ratings becoming meaningless
Business Heds Index, Seattle Post-Intelligencer: Business
Thu, 07/24/2014 - 8:05am
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