There’s a pretty simple explanation for why the Ice Bucket Challenge became this summer’s most successful social-network meme and raised such an extreme amount of money for the ALS Association, which battles Lou Gehrig’s disease: It created a safe environment in which people could display their altruism. The exhibitionist nature …
Comment on Why the Ice Bucket Challenge worked so well
UnBylined, Bangor Daily News
Mon, 09/01/2014 - 5:59am
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