Comment on Greg Roden's 'Food Forward TV' advances sustainability cause

Greg Roden's 'Food Forward TV' advances sustainability cause

Greg Roden's 'Food Forward TV' advances sustainability cause A generation of DIY food rebels has come of age in the near decade since Michael Pollan et al. sounded an alarm against the health and environmental pitfalls of the corporate food industry. "Food Forward TV," a new PBS series beginning Thursday, will visit American small-scale farmers, raw milk iconoclasts, seed savers and cowgirls who let their cattle roam free, to highlight the agricultural activists who are working to restore a rural food economy. Emeryville filmmaker Greg Roden spoke with The San Francisco Chronicle about the new series, which he created with Bay Area food journalist Stett Holbrook. Farmers' markets are exploding, and the food movement, if that's what we want to call it, is really picking up speed. Organic, sustainable, farm-to-table, locavore, grass-fed: There are enough terms out there to make your head spin. [...] most of them are more expensive than the commercial products. Do you want to eat food grown with chemicals or not? Organic and fresh doesn't have to be expensive if we buy a whole chicken, make soup and stock with the leftovers and make it last for several days. Re-establish connections to people producing their food. Go to farmers' markets, and ask the growers to explain how to cook an unfamiliar vegetable. Meredith May is a San Francisco Chronicle staff writer.

 

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